Business Plan Assignment

Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.We must also sell the service and charge for it separately.We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.

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Our margins are declining steadily for our hardware lines. (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present.

A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.

We will not be able to compete in any effective way with the chains using boxes or products as appliances.

We need to offer a real alliance that feels personal.

There are six part owners, including four investors and two past employees.

The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant.We must remain on top of emerging technologies because this is our bread and butter.For networking, we need to provide better knowledge of cross-platform technologies.We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.Along with sales, it includes a training area, service department, offices, and showroom area. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than million in three years, while also improving the gross margin on sales and cash management and working capital.Neither owns more than 15%, but both are active participants in management decisions.AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.We are also under pressure to improve our understanding of the direct-connect Internet and related communications.Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.

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