So, you want to write a case study, but you’re not sure where to begin! When it comes time to write a case study, you might have multiple cases to choose from.
The first part of being successful, though, is narrowing these things down.
Earlier this year, in fact, we published a case study that showcases how we helped a client boost their revenue by 77% after creating some product descriptions for them.
Case studies are more than just a piece of self-congratulating marketing material (this is an incorrect assumption that many people hold about these unique content types), though.
While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients.
Unfortunately, many people aren’t sure how to start when it’s time to write copy for them.For your case study to succeed, it must contain just the right information, and it’s critical to ensure this from the get-go.To determine which of your various cases would be the best fit for a study, look at them and evaluate whether or not they contain the following elements: Now comes the tough part – the writing!Direct quotes, statistics, and more are standard, and these things are fantastic for helping would-be clients to see the value in a company.We’ve all heard about how critical customer reviews are for conversion rates, and case studies take this one step further.It’s commonly used as a piece of marketing content and can be incredibly useful since it helps would-be clients understand how the agency or professional has excelled in the past.Virtually every successful online company uses case studies, and Express Writers is no different!Just like any great novel, a good case study has a beginning, a middle, and an end, with a conflict and a resolution.It’s a wildly effective way to make somewhat complex products real and can go a long way toward improving the way your clients perceive your offerings.When you look at the case study titles above, most people would agree that “increased webinar sign-up rates by 1,000%” is the most memorable phrase up there.In addition to the fact that this is a shocking number, it’s also so precise that it grabs reader attention.