Fitness Center Business Plan Sample

Fitness Center Business Plan Sample-42
We will be occupying roughly 2,200 to 3,000 square feet of light industrial space. Our program is provides all of the elements necessary for participants to achieve their fitness goals.3.2 FEATURES & BENEFITS One-on-one coaching (Fundamentals): Each client must attend five one-on-one sessions with our Buff Up Level 1 certified coach.Buff Up is the principal strength and conditioning program for people of all shapes and sizes, from the highly specialized combat warrior to the grandmother trying to build enough strength to pick herself up after a fall. Sports, combat, survival and life reward are just a few of the accomplished goals of our program.

We will be occupying roughly 2,200 to 3,000 square feet of light industrial space. Our program is provides all of the elements necessary for participants to achieve their fitness goals.3.2 FEATURES & BENEFITS One-on-one coaching (Fundamentals): Each client must attend five one-on-one sessions with our Buff Up Level 1 certified coach.Buff Up is the principal strength and conditioning program for people of all shapes and sizes, from the highly specialized combat warrior to the grandmother trying to build enough strength to pick herself up after a fall. Sports, combat, survival and life reward are just a few of the accomplished goals of our program.

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1.5 MANAGEMENT Brian Ortiz and Jake Austin are the founding partners of Buff Up Lake Oswego.

They have participated in other Buff Up franchises for several years, and both are certified as Buff Up trainers.

Within those five sessions, the client will learn the basic techniques to successfully complete a group WOD (workout of the day).

These basic techniques include: Cost: $250 (one-time fee) Group WOD’s: After clients go through one-on-one training, and have shown that they are proficient in the basic moves, they can join our group WOD’s.

1.4 STRATEGY & IMPLEMENTATION Buff Up Lake Oswego will leverage its alliance with Buff Up Inc. Prior to opening the facility, a free training program in a local park will be offered, which will help spark interest and will illustrate the type of training that is available.

The company will have a heavy web presence, led by an online blog that will form a community among the members of the club, as well as attract new members.1.2 PRODUCTS & SERVICES Buff Up Lake Oswego provides individuals the opportunity to exceed their fitness expectations.This is delivered through expert coaching, high-quality equipment, convenient scheduling and exceptional exercise programs.There are several national chain gyms in Lake Oswego, but only 24 Hour Fitness is within our immediate area.Buff Up Lake Oswego will open its doors close to a 24 Hour Fitness location with the intention of attracting some of its customers.The business will continue to grow by 100 customers each year until the maximum capacity is met in year 5.Recurring revenue is a critical part of the business model.They also have business backgrounds, as well as a strong network of clients that are interested in the service.1.6 FINANCIAL PLAN Buff Up will acquire 85 customers in the first year, which will generate approximately 5,000 in revenue.Use this personal fitness business plan as your template to create the best personal fitness facility in town that’s also a thriving, profitable business!This personal fitness business plan includes market analysis, strategy, more.

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