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Fallacies are common errors in reasoning that will undermine the logic of your argument.
Ad hominem: This is an attack on the character of a person rather than his or her opinions or arguments.
Example: In this example, the author doesn't even name particular strategies Green Peace has suggested, much less evaluate those strategies on their merits.
But the illness could have been caused by the burrito the night before, a flu bug that had been working on the body for days, or a chemical spill across campus.
There is no reason, without more evidence, to assume the water caused the person to be sick.
The academic edition was edited using APA format and the examples were checked to be more suitable for academic environments that comprise people of all and no religious beliefs.
Persuasion is the art of convincing an audience to see your point of view.
Good persuasive writing makes a claim (argument), supports it with evidence, and presents the evidence logically and ethically.
Yet, people often try to persuade others based on faulty logic.