The achievement of the priorities will lead to the accomplishment of the strategy.When your strategy is carried out, you will achieve your objectives and at the end of the time period, you will have reached your goal of a specific level of sales or profitability.For example, your goal could be a certain volume of sales, or a certain level of profitability at the end of a quarter or the end of a year. These are the sub-goals that you will have to accomplish in order to achieve your long-term goal.
Because of the turbulence of today’s marketplace, most executives and managers have been reduced to operating, almost like firefighters on a daily basis.
They are totally preoccupied with short-term problems and the need to get short-term operating results.
The first goal might simply be to learn how to write a book.
After you find a system that other authors have used successfully, you can set milestones for your timeline.
Through your strategic planning process, you must take the necessary steps in the short-term to guarantee that you will achieve the profitability that you desire in the long-term.
This ability to think long-term has never been more important or more valuable than it is today. You’ve heard it said that when you are up to your you-know-what in alligators, it’s hard to remember that you came here to drain the swamp.He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement.Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.And there could be numerous sub-strategies within the single sales strategy.The fourth letter in the GOSPA Formula, P, stands for priorities.For instance, if you want to become a published author to expand your business, where should you start?I recommend setting your long term goal to be reaching the bestsellers list and supporting it with shorter goals along the way.Long-term goals are objects of your ambition or effort that will take time to accomplish. Rather, they require careful planning and serious commitment.Although they are more daunting than short-term goals, the same goal-setting concept of chunking applies.In this case, those milestones – or short-term goals – might include planning, writing, editing, designing, marketing, and publisher-prepping your book.Ultimately, these short-term goals will support your long-term goal of becoming a best-selling author. You need to set clear targets for yourself and for every part of your business.