Paid Owned Earned Case Studies

It’s always difficult if you have too many silos be it on the client-side or on the agency-side.Either you have one integrated agency delivering everything from strategy, planning, execution of the content, media and the channel distribution or you have a setup of various agencies who closely work together.

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An example of owned media would be sharing content (even sales copy) on your Facebook page, without paying to promote the ad any further than to the followers you already have.

Owned media is best for targeting return or loyal customers, or displaying a new product, a promotion, or new information to customers you have already done business with.

Taking the example of the Facebook ad you shared to your own Facebook page in the owned media section, that same ad can become a form of paid media if you pay to boost or otherwise promote the post further.

When you pay for a Facebook ad to be promoted, it will appear as sponsored content to individuals who don’t already follow you.

We use market research, data which the brand sometimes has itself, then we use social listening tools, Google Analytics and other tools to find out what is relevant for this specific audience.” How paid, owned and earned media can support each other “How can paid, owned and earned media support each other?

Well, of course, the content for us as content marketers is a very important thing — it is core — but content alone doesn’t work.

How can relevant content drive successful native advertising campaigns and how can paid, owned and earned media play together?

We asked Karsten Krämer, Managing Director at C3 when he attended the 2016 Native Advertising DAYS as a speaker. Understand your target group “The core [to good native advertising] is a clear understanding of the target group’s interests.

But before you decide which is right for you and the campaign you are developing, you’ll need to completely understand what each consists of, how each works, and what kind of results you can expect from each marketing strategy.

When you are in control of the website, blog, social media page, or other online platform you’re hoping to use to deliver your marketing message, this would be considered “Owned Media.” It’s your corporate content.


Comments Paid Owned Earned Case Studies

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    The idea of paid, owned and earned media has been around for quite some time. Relying too heavily on one marketing stream can leave you vulnerable should an unexpected change reduce its output, so it’s important to get a balance of sources when it comes to your marketing.…

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    Paid, Owned, Earned Maximising Marketing Returns in a Socially Connected World - Kindle edition by Nick Burcher. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Paid, Owned, Earned Maximising Marketing Returns in a Socially Connected World.…

  • Earned Media vs. Paid Media vs. Owned Media - KCDPR

    Paid media can drive traffic to your owned media through methods such as LinkedIn sponsored updates and promoted tweets. Paying influencers to mention your company or show your product on social media or blogs is a newer form of paid media. Combining Owned, Earned and Paid Media. How do you combine all three types of media to create a great.…

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    Paid, Owned, Earned Maximizing Marketing Returns in a Socially Connected World Nick Burcher on *FREE* shipping on qualifying offers. The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals.…

  • How To Succeed With Earned Media 34 Case Studies - Heidi Cohen

    An awesome piece of earned content was the Vocal Ranges of the World’s Greatest Singers Concert published by Concert Hotels on its own site. While actually an example of “owned media”, not “earned media”, take a close look at the social shares it generated. It has 100,000+ Facebook shares.…

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    Buzzword alert Earned media is the attention and coverage your brand gets that fulfills two requirements 1 you didn’t pay for it that’s “paid media”, and 2 you didn’t do it yourself on your own branded web/social properties that’s “owned media”. It might be the result of your.…

  • What Is "Owned, Earned and Paid Media"? - Small Business Trends

    Discussions about owned, earned and paid media tend to be in the enterprise context. Case studies and advice often focus on Fortune 1000 companies having boo-koo bucks for their marketing. But the concept is just as relevant to small businesses.…

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    The more owned media you have, the more chances you have to extend your brand presence in the digital sphere. Check out our post on SEO for blogs to earn better rankings! Paid media – Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.…

  • The Four Flavors of Content Marketing Paid, Earned, Owned and.

    Another example of converged media would be if you publish a blog post on your website owned media, tweet about it, and that tweet gets retweeted. The retweets are earned media, and so, in a sense, your blog post is now converged media. Defining pieces of content as converged, earned, paid or owned media can get confusing fast.…

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