Include the following in the executive summary: The executive summary gives a brief outline of what your business is designed to do and how it will do it.
If you have your potential investor’s attention, they will want to read more in-depth information on the company. Here you can go into more detail on the specific customers you foresee, the competitive advantages of your company and how your company fills the marketplace’s needs that are not getting met.
The plan goes on forever, meaning that you’re constantly tweaking it, because you’re regularly evaluating your business health, so the printed version is like a snapshot of what the plan was on the day that it was printed.
Specifically, it’s the time to review your progress on milestones and to compare your actuals against your financial projections.
You’ll explain this group in a more manageable way.
You’re not just marketing to coffee drinkers, for example, you’re marketing to coffee drinkers who work in the downtown area and don’t have time to grab coffee before getting to work. For example, maybe there are 200 workers in the building on the right of your shop and 100 on the left. You’ll also discuss pricing structure here and the ways in which you’ll compete with those in the same business.In this section, you’ll describe the structure of your company. Will you work at your business or will you hire employees?How are responsibilities split up among employees and bosses? Often in this section, graphs are used to visually represent these assignments.If the project is not clear or compelling enough in this section, often your investors won’t waste their time reading the rest, so you’ve got to get this part right.The executive summary highlights the strengths of your plan and explains how your company will provide a unique to its clients. These days, business plans are simpler, shorter, and easier to produce than they have ever been.Otherwise, they should be dynamic documents that you maintain on your computer.The first of these is the situation analysis, looking at where your business is right now, what are the factors affecting your business. As you study your market, think about segmentation, which is the process of dividing your market into useful, manageable groups. At least once a year a business ought to take the time to understand its market as it exists now and as it's changing in the future. Understand the factors that help your customers position you against your competition for the various factors that might affect their purchase. Whatever the variables are for your business, positioning will help you understand, prioritize, and focus. So here, we can summarize the situation analysis with these key points you can use to go back and develop your own plan.A good place to start is the SWOT, standing for strengths, weaknesses, opportunities, and threats. Most markets divide and the study of that segmentation can give you clues to where to focus and how to prioritize to improve your business and address your markets better and more strategically. Here, you’ll want to more fully describe the product you offer.You’ll want to describe the specific benefits for you intended market, and you’ll want to explain how it differs from what is already offered by competitors.