Real estate is a fickle market, subject to changing whims and economic cycles.
Company Analysis Your company analysis explains your real estate business as it exists right now.
Describe the company’s founding, current stage of business, and legal structure.
Categorize your indirect competitors as a group and talk about them as a whole.
Marketing Plan A solid marketing plan is based on the four P’s: Product, Price, Promotion, and Place.
It highlights your business goals, identifies potential challenges, and describes your strategies for overcoming adversity and meeting your goals.
It is a living document that should be frequently updated as your real estate business grows and evolves.With Growthink’s Ultimate Real Estate Business Plan Template you can finish your plan in just 8 hours or less! Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.Click here to see how our professional business plan writers can create your business plan for you.A business mentor or advisor can help fill in any gaps, provided you can identify the specific ways that your advisor will influence your company’s growth.Financial Plan Investors and lenders heavily scrutinize the financial plan, but it is often the most challenging part of the business plan to write.Everyday short-term processes include all of the daily tasks involved in signing up clients, showing properties, and closing sales.Long-term processes are the ways you will meet your defined business goals, such as expanding into new markets or new types of properties.Industry Analysis The real estate industry is incredibly large and diverse, but your analysis should focus on your specific segment of the market. Create a detailed strategy for overcoming any obstacles that you uncover. Your indirect competitors are real estate businesses that target a different market, or other companies that fulfill a different need for your target market.Do you specialize in multifamily residential buildings? Customer Analysis Who will purchase your real estate? Describe each of your direct competitors individually, and talk about the things that set your real estate company apart.Receive a free digital download of The Ultimate Beginner's Guide to Real Estate Investing. Find local real estate meetups and events in your area.Start analyzing real estate properties, we do the math for you.