Recycled Paper Watermarked

Recycled Paper Watermarked-81
Opaque white and black PET bottles and trays, including sleeved versions, present sorting issues as typical infrared sorting lines do not readily identify them.

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Amid such conditions, leading companies are innovating to provide solutions that will allow the industry, which is under mounting regulatory and economic pressure, to reach the stringent targets that they are being held accountable to.They add an image of luxury to all print communications.The Genuine Private Watermark, originated by Gilbert Paper, has been a most prestigious tangible asset to corporate branding for over a century.However, such systems are unable to identify (at high efficiencies) opaque plastics and full body sleeved products, for example.“Big retailers such as Wegmans in the US use watermarks commercially in their private label brands.Also, Waltmart is looking into what this technology can offer to them.The Petcore Europe Conference evidenced that the industry is innovating to reach said targets while stabilizing the future of PET.Setting the standard for design and innovation since 1892, the Strathmore Collection is a diverse assortment of cotton papers, colors and finishes that honor tradition while striking new ground with contemporary colors and surface technologies.Part one of ’ coverage of the event outlined five key system conditions underpinning the industry that are driving change, as described by Clarissa Morawski of Reloop.These conditions stem from targets that have been set in the EU Plastics Strategy and the Single Use Plastics Directive (SUDP).Through its project coined “Holy Grail,” P&G is leading a full value chain investigating how current sorting lines can be improved through modules that can simply be “added onto” existing lines.One example is using watermarks which have been developed by partner companies Digimarc and Fili Grade.


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