Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started.
In some cases a Sales Plan can be used for budget approvals, in other cases, it can be a handy tool to learn from the company’s past performance and align your team’s objectives towards a new sales goal.
The first thing that needs to be decided is your goal.
If it’s taking too much time or words to explain why your product is better, rephrase it.
What will your product do for your potential customers? As you may imagine, there’s not a template that works for every company.